The Colgate 360? Optic White battery powered toothbrush is specially designed to whiten teeth in 1 week *and has whitening cups and polishing bristles that power away bacteria for a healthy whole mouth clean. The soft rubber whitening cups are designed to hold toothpaste effectively and remove surface stains while the polishing bristles help whiten teeth by polishing away surface stains and cleaning hard-to-reach areas. Additional features include a unique cheek and tongue cleaner that comfortably removes odor-causing bacteria, a textured soft gel handle that feels good while you brush, an angled neck for better reach, and a wide thumb grip area for better control. *By removing surface stains