The Colgate 360? Total Advanced Whitening soft manual toothbrush provides 3X cleaning action because it cleans in 3 ways. This toothbrush is designed with surround bristles that simultaneously clean both sides of the teeth and reach down to the gumline, polishing cups that help remove surface stains, and the unique cheek & tongue cleaner that gently and comfortably removes odor-causing bacteria. The toothbrush’s ergonomic handle design is comfortable to use.