Aveeno Soothing Bath Treatment relieves dry, itchy, and irritated skin with 100 percent natural colloidal oatmeal. This dermatologist- recommended treatment helps temporarily protect and relieve itch and irritation due to poison ivy/oak/sumac, rashes, insect bites, and eczema. Professionally recommended to temporarily help relieve itchy, irritated, dry skin. When dispersed in water, this fragrance-free colloidal oatmeal powder forms a soothing milky bath that works as a natural cleanser, provides temporary skin protection, and relieves irritation and itching.