ARM & HAMMER™ Dental Care™ is specially formulated with 65% Baking Soda to provide superior cleaning power. Maximum levels of Baking Soda dissolve to clean deep down, between teeth and along the gum line, helping to prevent and reduce tooth decay*. It’s the secret to a superior clean. Accepted by the American Dental Association (ADA). *When used as directed Key Benefits • Maximum Strength Cleaning • Gentle on Enamel • Breath Freshening • Effective Whitening • Fluoride Cavity Protection