It Soothes. It Heals. It Protects.Suffering from chapped lips and occasional cold sores, Alfred Woelbing invented Carmex lip balm in Milwaukee in the early 1930s. Formulated with a variety of natural ingredients, the mixture was carefully hand poured into small glass jars, which Alfred would sell to pharmacists from the trunk of his car. Over the last 70 years, people have come to love the kip balm that works like no other. It Soothes. It Heals. It Protects.™ Now available in flavors. Carmex comes in squeeze tubes and click sticks; as well as Alfred's original formula in the little jar! The Woelbing family still runs the business today, answering every letter.! Carmex is tested on family member's not on animals.