Lubriderm Advanced Therapy Lotion soothes and helps relieve extra-dry skin. From a dermatologist-developed brand, this lotion is clinically shown to help moisturize for a full 24 hours, and transform dry skin into healthier-looking, more resilient skin in just one week. The lotion with vitamins E and B5 plus skin-essential lipids naturally found in healthy skin replenishes and strengthens your skin's moisture barrier. This lotion is non-greasy with a clean, comfortable feel.