Experience a clean and healthy mouth when you brush daily with Colgate Total Advanced Whitening toothpaste. It contains an advanced cleaning system that helps the whole family get an extra clean mouth and optimum oral health. Brushing twice a day with Colgate Total Advanced Whitening toothpaste will help prevent cavities, tartar buildup and gingivitis, and help whiten teeth and fight bad breath. The dual-silica technology helps remove 80% of surface stains (based upon 6 week clinical data) and helps prevent new surface stains from forming. The fresh gel flavor of this whitening toothpaste will enhance your brushing experience and leave your mouth and breath fresh and clean.